Privacy Policy

Last updated: 26 February 2026

This Privacy Policy explains how we collect, use, store and share personal data when you use the NurtureHome Assist website, contact us, purchase equipment, subscribe to our portal, or use our portal.

1) Who we are (Data Controller)

Jason Butcher trading as NurtureHome Assist is the data controller for personal data processed under this Privacy Policy.

Address: Little Clayhill Farm, Charlynch Lane, Bridgwater, Somerset, TA5 2PH
Email: info@nurturehomeassist.co.uk
Phone: 07584 653331

2) The personal data we collect

We may collect and process the following categories of personal data:

A) Enquiries and assessments

When you contact us or complete a form, we may collect:

• name
• email address
• phone number
• postcode
• message content and any details you choose to provide

B) Customers, billing and records

If you purchase equipment and/or subscribe to the portal, we may collect:

• your name and contact details
• installation address (and relevant access notes)
• invoice/payment records (including bank transfer references)
• communications with you (emails, messages, call notes)

C) Client and household setup details

Where you arrange services for someone else (the "Client"), we may hold:

• the Client's name and address (where needed to provide services)
• basic setup notes relevant to installation and configuration
• authorised family contacts who will receive notifications or portal access

D) Portal account data

If you have a portal account (customer or authorised family contact), we may process:

• account details (name, email, phone)
• login/security data (passwords are stored in hashed form)
• permissions/roles (who can access what)

E) Device/event data (portal use)

To provide portal functionality, we may process:

• device identifiers (e.g., sensor/hub IDs)
• event/activity records (e.g., sensor events and timestamps)
• portal settings (e.g., which alerts are enabled and who receives them)
• security/audit logs (e.g., logins and settings changes)

F) Website technical data

When you browse our website, we may collect:

• IP address, browser/device information
• server and security logs
• cookie data (see Cookies section)

3) How we use your personal data

We use personal data to:

• respond to enquiries and provide quotes/assessments
• supply, fit and set up equipment (Somerset only)
• provide portal access and manage subscriptions
• provide support (Mon-Fri 9am-5pm, excluding bank holidays)
• send service communications (billing, account updates, changes affecting the portal)
• operate and secure our website and portal (fraud prevention, access control, troubleshooting)
• keep business records and meet legal/tax obligations
• improve reliability and fix issues (diagnostics and support)

4) Lawful bases for processing (UK GDPR)

We process personal data under the following lawful bases:

• Contract: where needed to provide equipment, portal access and support.
• Legitimate interests: to run, protect and improve our business and systems (balanced against your rights).
• Legal obligation: for tax/accounting and other legal requirements.
• Consent: where required (for example, certain marketing and non-essential cookies).

5) Special category data

We do not request health information as standard.

If you choose to share information that could be considered special category data (for example health conditions), we will only use it where necessary and lawful, and we will apply appropriate safeguards.

6) Where we get your data from

We collect data:

• directly from you (forms, email, phone, portal use)
• from the Customer if the Customer arranges services for the Client
• from authorised family contacts added to the portal (their account details and activity)

7) Who we share your data with

We only share personal data where necessary to provide and run the service, including with:

• Hosting/infrastructure provider: Hostinger (website/portal hosting)
• Analytics provider: Google (Google Analytics) to help us understand how our website is used
• Advertising/measurement provider: Meta (Meta Pixel) to measure advertising performance and help show relevant adverts
• Email service provider(s): to send service emails/notifications
• Professional advisers: accountants/insurers/legal advisers where required
• Authorities/regulators: where disclosure is required by law

We do not sell your personal data.

8) International transfers

Some service providers may store or process data outside the UK. Where personal data is transferred outside the UK, we will ensure appropriate safeguards are in place (such as UK adequacy regulations or suitable contractual protections).

9) How long we keep your data (retention)

We keep personal data only as long as necessary for the purpose it was collected and to meet legal requirements:

• Enquiry data: up to 12 months after last contact.
• Portal account data: for the duration of the subscription, and up to 12 months after cancellation.
• Device/event logs and security logs: typically up to 12 months.
• Invoices and payment records: typically 6 years (for tax/accounting).

We may keep data longer if required to establish, exercise, or defend legal claims.

10) How we protect your data

We use appropriate technical and organisational measures, which may include:

• HTTPS encryption in transit
• restricted administrative access
• password hashing for portal accounts
• access controls and audit logging
• updates and security monitoring

No system can be guaranteed 100% secure, but we take reasonable steps to protect your information.

11) Your rights

You have rights under UK GDPR, including:

• access to your personal data
• correction of inaccurate data
• erasure (in some cases)
• restriction of processing (in some cases)
• objection to processing based on legitimate interests
• data portability (in some cases)
• withdrawal of consent (where processing is based on consent)

To exercise your rights, contact info@nurturehomeassist.co.uk.

12) Marketing

We will only send marketing where permitted by law (for example, where you have opted in, or where permitted for existing customers) and you can opt out at any time by emailing info@nurturehomeassist.co.uk or using any unsubscribe link provided.

13) Cookies, analytics and marketing pixels (Google Analytics and Meta Pixel)

We use cookies and similar technologies to operate our website and portal, understand how our website is used, and measure the effectiveness of marketing.

Essential cookies

These are required for security and core site/portal functionality (for example, session management and protecting forms). Essential cookies do not require consent.

Analytics cookies (Google Analytics)

We use Google Analytics to help us understand how visitors use our website (for example, which pages are visited, how long people spend on the site, what links are clicked, and the type of device/browser used). Google Analytics typically uses cookies and may process online identifiers and technical data such as IP address and device information.

We use analytics data to improve the website and customer experience. Analytics cookies are only set after you consent via our cookie banner/preferences tool (where required).

Marketing/measurement cookies (Meta Pixel)

We use the Meta Pixel to measure the effectiveness of our advertising and to help us show relevant adverts on Meta platforms (such as Facebook and Instagram). The Meta Pixel may collect information about actions taken on our website (for example, page views, form interactions, and other site events), along with technical identifiers (such as cookie IDs and device/browser information). Meta may use this information in line with its own privacy practices.

Marketing/measurement cookies are only set after you consent via our cookie banner/preferences tool (where required).

Your choices

• You can manage your cookie preferences using our cookie banner/preferences tool (if enabled).
• You can also control cookies through your browser settings (including deleting existing cookies).
• If you withdraw consent, this will not affect essential cookies needed for the site/portal to function securely.

International data transfers

Google and Meta may process data outside the UK. Where personal data is transferred outside the UK, appropriate safeguards are used (for example, recognised transfer mechanisms and contractual protections), as required by law.

14) Children

Our services are intended to be arranged by adults. Portal accounts should only be created for people aged 18+.

15) Complaints

If you have concerns, please contact us first at info@nurturehomeassist.co.uk and we will try to resolve them.

You also have the right to complain to the UK Information Commissioner's Office (ICO).

16) Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last changed.